Approvals and community confidence – Agriculture
Integrated Egg Laying Operation
McLean Farms Australia | Torrumbarry, VIC
McLean Farms Australia proposed a large-scale, vertically integrated egg laying operation in Torrumbarry, regional Victoria, assessed as a State Significant Development under the Environment Effects Act 1978. Agricultural identity runs deep in the region, and a development of this scale needed a clear, defensible assessment of social impacts to satisfy regulators and maintain community confidence.
In 2025, Lecroma delivered the Social Impact Assessment (SIA), evaluating potential impacts across construction, operation and long-term project stages. We analysed socio-economic baseline conditions and regional dynamics, reviewed community responses to comparable developments and integrated findings from technical studies to build a grounded picture of how the project would land locally.
The assessment went beyond identifying risks to recommending practical measures to enhance regional benefit. We also designed a post-lodgement community engagement strategy so that McLean Farms could maintain transparency and build social licence beyond the approvals process.
The SIA received no follow-up queries from the client or regulator, and the broader project is currently under assessment by the VIC Department of Transport and Planning.
Ph: 0448 080 045
Lecroma Pty Ltd (Lecroma) would like to acknowledge the traditional custodians of the Country on which we work and pay respect to their cultural heritage, beliefs, and continuing relationship with the land. We pay our respect to the Elders and traditional owners – past, present, and emerging.
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